Twitter Tip #4
Remember in Tip #2 where I said you should review followers for the content of their Tweets? When folks following you tweet something new or interesting that touches on one of your themes, it’s a ready resource for retweeting.
Retweet only items that fit within the selected themes of your tweets—you want your tweets, whether they be original or retweets, to reflect your brand.
When you retweet somebody, the creator of the Tweet gets a notice. If the Tweet has been retweeted several times, its creator and the person who retweeted it to you will get a notice. By retweeting, in essence you are recommending that your followers follow its creator. Everybody loves a good referral. You will find that those you retweet will seek you out to follow you.